M&A for founder led businesses

Define your value long before anyone makes an offer

Most of what a buyer pays comes down to decisions taken two or three years before a sale, and they are all yours to make. Infinity works with founders through that period, not just the last few months of it.

Book a confidential call How it works

Why Infinity exists

Most founders sell once. The people buying do it for a living.

By the time most advisers are brought in, the things that set the price have already been settled. How much of the revenue sits with two or three customers, how much of the business walks out of the door when you do, and whether the numbers tell a story a buyer can follow. None of that can be fixed inside a three month process.

Infinity is built around the part that actually moves the number, and then stays for the part that gets it closed. In practice that means being on your side of the table long before there is a transaction to talk about.

How it works

Four stages, starting years before a sale.

Two to three years out

Getting to know each other

No fee and no commitment while Infinity works out what you actually want out of this, and start on the things a buyer would otherwise price you down for.

Eighteen months out, at the latest

Talking to buyers

Not selling, just getting the business known, so that by the time you're ready the people who might buy it already understand it and have watched it grow.

The process

Running it properly

The right buyers approached in the right order, with a story that explains why the business is worth more to them than it is to anyone else.

Completion and after

Getting it over the line

Diligence, the late calls and the detail of the earn out. This is the part that grinds founders down, and it is the part Infinity takes on so that you can keep running the business.

Most advisers are brought in once you have decided to sell, which is late for the things that actually set the price. Building the value first takes longer, but it is your money that grows while it happens.

“

We simply couldn’t have done any of this without Andy’s leadership. He supported the transaction every step of the way.

Gerry Goodwin, Dufrain

Private equity deal with Phoenix

What Infinity does

Four conversations founders usually want to have.

Full exit

Selling the business, whether you're planning years ahead, ready to run a process now, or someone has just approached you out of the blue.

Partial exit

Taking money off the table and de-risking the family while keeping a meaningful share of whatever the business does next. Far more founders would consider it if they knew it was an option.

Buy and build

Growing by acquisition, which means finding the right targets, approaching them without spooking them, and working out how to pay for them.

Capital raise

Debt, equity or a blend of the two, with no fixed view about which is better. Every route gets looked at, and the one that costs you least over time is the one to take.

Sometimes the job is talking you out of it.

Quite often the honest answer to "should I sell" is not yet, and you will hear that if it is the case. There is no sales target here and no quarter to fill, so nobody needs you to do a deal you are not ready for.

Contact

Have a confidential conversation.

No pitch, no process, no obligation and no fee. Emails are answered the same day.

andy@infinitycf.co.uk +44 7541 958391